Online alcohol delivery platforms help in meeting growing premium alcohol demand in Australia. Convenience, wide range availability, clear pricing, easy delivery and safety compliance are some of the reasons why online delivery seems much easier than store visits.
Australia is clearly moving towards online liquor stores. Efficiency and convenient offers delivery and transparency makes it a tempting option.
Whether you buy champagne online or get whiskey, fast delivery options and demand meeting abilities of online platforms make your life a little easier. The age group from 26 to 40 years, with enough purchasing power are mainly targeted by the online alcohol platforms
The shift from traditional shops to online platforms is mainly because of the advantages it offers over traditional stores. We offer the main reasons why online alcohol purchase is easier than store visits.
Australia’s Online Alcohol Delivery Phenomenon
Online alcohol sales growth in Australia, reaching $2 billion in 2022, is clear proof of a shift in sales from stores to online. 12% of all retail alcohol sales in 2024 were from online sales.
A report reveals that people placing alcohol orders online in Australia are mostly over 35 years old. They prefer to receive the products a day after order placement.
The booming online sales are influenced by surrounding factors and benefits. Convenience and speed in delivery among other things have made this phenomenon stronger.
Why is Alcohol Purchase Easier Online Than in Stores?
Australia’s alcoholic beverage market with growth expectations at CAGR of 4.6% from 2023 to 2030, signifies high demand for such beverages. Stores alone feel pressure to cater to such high demand. Online sales have made things easier with streamlined sales and availability. We dive into the reasons why it is easier than in-store purchases.
Offers Convenience in Busy Lifestyle
Browsing and buying of liquor became a common practice among Australia’s younger people during the COVID-19 lockdown. If you urgently need liquor for your party after office, you don’t need to walk into any physical stores. Unfortunately, most of them get closed by midnight. An online alcohol platform can offer drinks even at wee hours to keep your party going.
Your work pressure is not letting you visit a store? Buy red wine online without worrying about delivery, and relax after a long tiring day at work. This convenience of ordering from your phone in between a busy schedule is something the stores won’t offer!
Wider Range of Alcohol
Product ranges are meant to differ in store and online platforms in Australia. The crafted beers and exclusive champagne usually have limited stocks in liquor stores. Bigger inventories with products from multiple stores, online platforms often can offer these limited-edition beverages.
| Online Platform | Stores |
| No limited space with possibility of wider catalogue presence of different alcohol types. | Limited inventories and strategy of supply on demand (store sales) _less space for more product categories. |
| Browsing, comparison of quality and prices possible from the catalogue. | Travelling to stores to see through products and wait in line to buy them |
| Specialized categories available for items like wine and spirits. | General alcohol stores without any curated specific product type. |
Table 1: Comparison of range of products: online platforms vs. stores
It is smart for you to buy champagne online to have access to rare and quality products.
Tempting Offer Deals
Your friends want more drinks in the wee hours? Get an order in bulk from an online platform. You can save cost with a bulk order rather than ordering a single bottle. Stores in Australia offer discounts but cannot give massive offers on bulk orders.
Specially priced alcohol mixes are available on the online platforms. However, in stores these are overpriced and have lesser availability. One customer wrote that overhead savings makes online platforms able to offer more deals suggesting their deals are truly tempting.
Faster Delivery
In rush hour of high demand, store employees get exhausted with order pressure. You need to spend a good amount of time in the line till it’s your turn. If you choose the alternative, you can purchase beer or buy red wine online with the product delivered to you within 30 to 40 minutes, based on your location. In Australia, ordering alcohol beforehand is possible and it would take 2 to 3 business days for it to be delivered.
| Online Platforms | Store |
| 30 to 40 minutes | 1 hour or more (during peak rush in store) |
| No travel time for you. | Travel time to the store makes it time consuming |
| Faster delivery with direct delivery from distribution centers | Products come to the store from where you buy (making it time-consuming) |
Table 2: Delivery time with online alcohol platforms vs stores
Online platforms make your life easier with doorstep delivery saving your time and effort.
Safety and Compliance
Imagine having a party at your place and realising that you are out of alcohol before midnight. Well, you need more of them but it would be going against rules to drive to the store while you have consumed alcohol. This risk is brilliantly handled with the convenience of ordering offered by online alcohol platforms.
Figure: Responsibilities of Online Alcohol Platforms
A liquor license is needed for both online platforms and alcohol stores in Australia. Whether you buy red wine online or from a store, the person in charge will verify your age. The NSW government framework of 2021 about online delivery, if maintained, counters all possible underage drinking and problematic drinking risks of online delivery.
In your busy lifestyle, avoid the strain of visiting a store and save costs with ordering from an online alcohol delivery platform.
In Summation
Online ordering of alcohol offers more convenience in delivery, cost and safety compliance compared to store purchases.
Want Fast Delivery of Alcohol at Midnight?
Discover the range of online alcohol delivery platforms and buy champagne online from your preferred supplier to get a faster delivery.
